About outthere.jp

Boutique digital consulting for ambitious businesses in Okinawa and throughout Japan

Our Story

outthere.jp was founded in Okinawa with a simple mission: build a sustainable lifestyle business that delivers exceptional results for 3-5 high-quality clients-no more, no less.

We're not trying to scale to 50 employees or serve hundreds of clients. We intentionally stay small to preserve quality, maintain work-life balance, and focus on building genuine partnerships with clients we respect and enjoy.

Our Philosophy

Quality Over Quantity

We say NO aggressively. At capacity with 3-5 clients, we refer new inquiries elsewhere. This selectivity means our clients get dedicated attention and exceptional work.

Lifestyle First

This business serves our life, not the other way around. Family, adventure, and personal time come first. We believe sustainable businesses produce better work than burnout cultures.

Selective Partnership

We only work with clients who value quality, communicate respectfully, and appreciate our approach. Bad-fit clients are politely declined-even when we need the revenue.

Transparent Communication

Bilingual team (Japanese/English) with regular updates, honest feedback, and no corporate doublespeak. If something's not working, we tell you.

Meet the Team

CEO

UX Designer & Brand Strategist

Expertise

  • User experience design
  • Brand strategy and positioning
  • Visual design and identity systems
  • User research and testing
  • Bilingual design (Japanese/English)

Background

Native-level Japanese and English capability, deep understanding of both Japanese and international markets. Passionate about creating beautiful, functional designs that solve real business problems.

What I Bring

  • Strategic thinking that connects business goals to design decisions
  • User-centered approach-designing for your customers, not our portfolio
  • Attention to detail in every pixel and interaction
  • Clear communication that makes complex concepts accessible

Why Okinawa?

We're based in Okinawa, Japan-a unique location that gives us distinct advantages:

Local Market Understanding

Deep knowledge of Okinawa business community and culture

Bilingual Excellence

Serving both Japanese and international markets seamlessly

Quality of Life

Island lifestyle supports our sustainable business philosophy

Remote Capability

Serving clients throughout Japan via modern collaboration tools

Our Values in Action

Quality Over Quantity

  • Maximum 3-5 clients at any time (never exceed)
  • We turn down projects that aren't good fits
  • We don't chase revenue at the expense of quality
  • Long-term relationships over short-term transactions

Selectively Unavailable

  • No 24/7 on-call expectations
  • Family time is non-negotiable
  • Sustainable work pace prevents burnout
  • Better work comes from balanced lives

Honest Communication

  • Regular updates on progress and challenges
  • Direct feedback, no sugarcoating
  • Transparent about what's working and what's not
  • Bilingual fluency in Japanese and English

What We Believe

Good Business Should Be Pleasant

Working together should be enjoyable for everyone involved. Respectful communication, mutual trust, and shared goals make for better projects and better outcomes.

Small Teams Do Better Work

Big agencies have overhead, bureaucracy, and juniors doing the work. Small teams mean experienced professionals working directly on your project.

Transparent Pricing Creates Trust

No hourly billing games, no scope creep surprises. You know exactly what you're investing and what you'll receive.

Training Empowers Clients

We don't gatekeep knowledge. Every feature comes with documentation and training. Your success is our success.

Our Commitment to You

If we take you on as a client, you get:

Dedicated Attention

Not one of 50 clients, one of 3-5

Direct Access

Work with the actual experts, not junior team members

Transparent Pricing

Fixed monthly investment, no surprises

Working Deliverables

Usable results every month

Honest Communication

Regular updates in Japanese or English

Long-Term Partnership

We're in it for the relationship, not the transaction